Pioneer LDC (パイオニア エル・ディー・シー株式会社) was founded first as the LaserDisc Corporation (レーザーディスク株式会社) in March 1981, The change to Pioneer was an effort to branch out into anime, music, films, and games. Changed to Geneon Entertainment (ジェネオン エンタテインメント株式会社) in 2003.