Krafton, formerly known as Bluehole, is a South Korean company that develops and distributes video games based in Bundang-gu, Seongnam. Founded by Chang Byung-gyu in Seoul in March 2007, the company is known for having developed TERA, PUBG: Battlegrounds and NEW STATE Mobile, the last two through its subsidiary PUBG Studios. In November 2018, Bluehole was reorganized as a subsidiary under a parent company: Krafton.